Diamond Price Promise

We can sell the same diamond offered elsewhere for less because we deal directly with its owner. There are no intermediaries between us and the stone you choose. By buying directly from us, you can save thousands. Every diamond on our site is 100% authentic. Certificates are issued by the GIA, HRD, IGI, GCAL or EGL the industry’s leading independent authorities on gemmology and gem identification (unless noted otherwise).

Why is the same diamond sold by different retailers?

The diamond market allows the same diamonds to be sold by any jeweller with access to the International diamond marketplace. Commercial websites buy a subscription to display the diamonds listings. That’s why competing websites can offer the same stone simultaneously.

Can you locate a specific diamond?

We can locate a diamond by dozens of parameters, for example, by a pavilion angle or fluorescence colour. Check our diamond stock list.

Matching Competitor’s Price

We guarantee the best price for all certified diamonds or we will match the lowest competitor’s price, and still happily provide you with all the perks of shopping at The Rich Co, such as the ability to:

• Talk in person at our Teesside International Airport location
• Receive expert advice from our resident gemologist
• Have a private consultation with complimentary refreshments
• Tap into the wealth of research and experience we possess
• Examine a high-resolution in-house video

Matching the “Bank Transfer Price”

We will match the “Bank Transfer Price” (an immediate full payment via wire transfer is required) with the following conditions:

• Bank Transfer price sales are final
• The stone must be paid in full
• The transfer must be sent within 24 hours
• The stone was not previously under consideration

 
The price match guarantee applies only to loose diamonds that are currently available and identified by the unique certificate number.

• The stone must be offered by a UK-based legitimate vendor.
• Price matches are subject to verification. We reserve the right to refuse matching prices advertised by disreputable vendors.
• The advertised price must be public and available to everyone. Prices offered by unauthorised sellers, auctions, or private sales will not be honored.
• The competing offer must not have any caveats or conditions attached to the sale, such as an obligation to make additional purchases.
• A price match is done at the sole discretion of The Rich Co without any obligations. We reserve the right to refuse a price match or price adjustment at any time and without explanation.

Consumers trying to beat the system by instigating a bidding war between multiple vendors will be blacklisted and refused any further business.